Taylor Swift’s Reputation: Still a Chart Topper a Month Later


Katie Oinonen | Freelance Writer | ko494815@ohio.edu

Taylor Swift finally gave her fans the album they have been asking for. The last studio album Swift had, 1989, was released in 2014. Since then, Swift announced she was taking a break. On August 24th 2017, she shocked the world by breaking out of her silence with the single, “Look What You Made Me Do”. Swift coming out of her break was not the only thing that was shocking. The new song had a brand new sound as well.

Swift tried to change her “reputation” by creating a more mature sound. A few tracks on the album still have a hint of the “old Taylor” as mentioned on the first single as “dead”. (This line in the song is still causing controversy almost four months later). People are used to Swift’s country-pop sound but this album shows a different side of the 27-year-old singer.

The album opens with the track “…Ready For It?”. In the song, Swift describes a love interest just beginning along with her fantasy of it growing. The track has a new pop and electronic feel to it as well. The rest of the album is similar to this sound as well. It is clear that the innocent, country Taylor Swift is out the door. A lot of the tracks are very mature, with lyrics and beat. And it is not necessarily a bad thing. Yes, all of the songs are mainly love-based, but they offer listeners an unexpected experience. The album still has a similar piano sounding vibe as 1989 did.

The ending track “New Year’s Day” demonstrates this beautifully. In this song, Swift tells listeners about a love with someone that she does not know how will turn out. The song offers an excellent visualization of a New Year’s party and the heart to go with it, showing a little bit of classic Taylor.

People have had a lot to say about the new album over the past month, mostly negative, but it has not left number one on the charts. Reputation has been flying off the shelves since its release date. Swift’s fans still love the “New Taylor” and are continuing to stay loyal to her. The singer’s first album, Taylor Swift, was released in 2006 and the vibe of each album has always been at least slightly different. Swift shows her dedication to that clearly in this album, and it is shown boldly and proudly.

The album is now available in store and on all streaming services, including Spotify as of last week. Swift will stay true to her scheduled routine and will be going on her fifth tour in the summer of 2018. The tour will kick off in Glendale, Arizona on May 8th.