International Love: Popular Dating Apps Across the Globe

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Lifestyle Section Editor| Sydney Dawes| sd983213@ohio.edu

For twenty-somethings such as junior Allie Sharrock, Tinder is the go-to for desires of the romantic nature.

“According to Carvaka, Tinder is not the most popular dating app worldwide. Image used with permission.”
According to Carvaka, Tinder is not the most popular dating app worldwide. Image used with permission.

“I think it’s very user-friendly, and I believe it’s the most commonly used dating app,” Sharrock said. “It’s useful because it gives me the opportunity to talk to and flirt with a plethora of people.”

Although Tinder remains popular among teens and young adults in the States, the youth of other nations gravitate toward other dating apps.

In a 2015 infographic provided by Carvaka, a UK-based sex toys company, regions such as South America, Western Europe, South Africa, Spain, and the Pacific islands tend to favor another dating app: Badoo.

Badoo was founded in London, England and boasts an impressive 334 million users, and counting. Badoo also owns or powers several other dating and social apps, such as Lulu and Blendr. According to Badoo, users send roughly 350 million messages collectively per day. On average, 400 thousand new users sign up for Badoo daily.

The college-aged tend to use dating apps or dating sites more than other demographics, and men use them more than women, according to Carvaka. Image used with permission.
The college-aged tend to use dating apps or dating sites more than other demographics, and men use them more than women, according to Carvaka. Image used with permission.

Badoo operates similarly to Tinder: you can match with someone to start a conversation (although you check “yes” or “no” for each profile you view instead of swiping right or left). Other features allow Badoo users to view and chat with people in their area, as well as search for people abroad. Although it’s free to sign up for Badoo, users can purchase access to certain features that allow them to contact people without “matching.” What makes Badoo a little different from other apps is that female users can add “secret comments” to guy’s profiles, alerting other women of negative qualities or giving a digital stamp of approval.

Carvaka reports that dating apps have increased in popularity among 18 to 24-year-olds, moving past online dating sites. However, this demographic uses dating services (whether mobile or online), more than any other age group.

Badoo and Tinder dominate the dating app game, but other apps maintain popularity in China and Russia, such as Momo and Frim, which operate like chat room/instant messaging services. Similarly, some European countries (where German tends to be the predominant language) favor the app Lovoo. This dating service allows users to view people in their area or match with people Tinder-style. Countries in Asia have a wide variety of smaller apps (that focus more on their geographic location) they use to find romantic partners or friends.

Carvaka’s research shows Tinder is downloaded more in the Northern hemisphere than it is in the Southern hemisphere. Image used with permission.
Carvaka’s research shows Tinder is downloaded more in the Northern hemisphere than it is in the Southern hemisphere. Image used with permission.

Dating apps such as these take away from the anxiety of getting to know a person romantically.

Sharrock would agree in regards to Tinder: “It makes it easier for me to meet people especially because I’m shy.”

Although these apps have various features, they all share desirable traits: the ability to chat with someone before meeting them, to meet people one may have never stumbled upon and to make rejection less severe.

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