How Tinder Has Changed the Dating Scene in Four Years


Lifestyle Editor| Sydney Dawes|

Saturday nights are the prime time to make questionable choices. Thus, the birth of Tinder.

For full infographic, see bottom of page.

According to a Tinder infographic sent to us by Carvaka Sex Toys, Tinder turned four-years-old last month. Within those four years, Tinder has heavily impacted the online dating scene, normalizing dating/hookup apps.

What started out as an app for the college-aged (73 percent of college students rate it as their favorite dating app) turned into a source for even those older than 25 to find a little lovin’, according to Carvaka. Two out of five people who use Tinder identify as female, and the app now boasts over 40 million active users.

As an app, Tinder has been widely successful in its goal of matching people. According to the infographic, roughly 26 million matches are made daily. Tinder is available in 196 countries, and a total of 10 billion matches have been made since it was introduced to the app store in 2012.

According to Carvaka’s data, Tinder users spend only a small portion of the day interacting with the app – an average of 35 minutes. However, during this time the average Tinder user swipes right or left 140 times.

Tinder has contributed to multiple changes in modern dating. For example, it’s much simpler to meet new people because of Tinder. Men and women can also get a feel for the person through the conversation function in the app — the age of the blind date is over.

Second, Tinder has changed modern dating and relationships by allowing polyamorous couples to seek other people to include in their relationship. The Global Web Index estimates that 30 percent of Tinder users are married and 12 percent are already in a relationship. Some of these people may be looking for romantic partners without their spouses’ consent, though.

Third, Tinder is a factor that played in the birth of hookup culture. Although 27 percent of college-aged Tinder users are looking for a long-term relationship from the app, 20 percent of college students still use it in order to find hookups. Overall, though, 4 out of 5 users college-aged and not, claim to hope to find a serious relationship through their use of Tinder.

As Tinder evolves, dating culture could, too. Carvaka explained that Tinder is hoping to incorporate video capabilities into people’s profiles, as well as a possible video-chatting function. Additionally, Tinder wants to include augmented reality features that allow users to learn more about their friends, as well as set reminders and make notes on a person’s interest (which could, potentially, be very creepy). Tinder may not be as free as it is currently, too. The app’s co-founder, Sean Rad, said he wants to create more in-app purchases, which will unlock future special features.

Overall, Tinder has contributed to the state of the dating game through its popularity, easy access, and user-friendly capabilities. What started as a way for college kids to meet turned into an international trend and revolution to relationships, dating, and sex, and it may very well continue to impact how we pursue relationships short and long.